Trade matters – for jobs, for prosperity, for us all

Over the next few weeks, ITC, TMEA, CBI and ourselves will illustrate that trade matters to people, and how companies and farmers benefit from participating in trade support programs. The stories illustrate how trade is made fit for economic growth, as well as for the lives and wellbeing of people. As such, the Netherlands is happy to work in partnerships for trade: #NLpartners4trade

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Image: TMEA

Trade is a major driver of economic growth: it provides business opportunities and jobs, and it creates choices for consumers. Countries have agreed to work together to facilitate trade, as laid down in the recently adopted Trade Facilitation Agreement of the World Trade Organization. Trade rules will become more transparent, export/import procedures easier and logistics faster. Developed economies have renewed their commitments to support countries that require assistance to make trade flowing smoothly.

At the same time, trade has to be beneficial to societies as a whole, and contribute even more to poverty eradication and sustainable development, as nicely illustrated in this short video.
With a strong position in world trade, The Netherlands values the critical importance of trade for growth and development. We promote mutual benefits for our trade partners and ourselves. We are among the major supporters of Aid for Trade, with programs that achieve impact on the ground. We work together with valued partners as the International Trade Centre (ITC), Trade-Mark East Africa (TMEA) and our Centre for the Promotion of Imports from developing countries (CBI/


The first story illustrates how the Peruvian cacao sector has undergone a transformation that has benefitted the entire value chain, from cacoa farmer to chocolalate supplier.

Kenyan entrepreneur Andres Mutisya is owner of Bawa Hope, a fair-trade jewellerey organisation. This second story shows how market information has helped Bawa Hope in finding European trading partners.

Together with the International Trade Centre (ITC) we work to empower small businesses and support sustainable and inclusive trade in developing countries. This video gives more insight in what we’ve achieved with this partnership.

The garment industry in Peru is a high-potential industry and is developing fast. The next story hows how Peruvian knitwear is succesfully introduced to the international market.

Women traders in East-Africa can now safely cross borders and expand their business, with support from TradeMark East Africa (TMEA). This video tells their story.

Two SMEs from developing economies furthermore testify how market information provided by CBI has supported their companies to link to the right markets and to export products that most suit consumer preferences.

With support of CBI an export strategy helps farmers and refugees in Jordan to develop their business. Read more about this strategy.

Finally, TradeMark East Africa (TMEA) helps women traders to formalize their business, which is illustrated in this video.

TMEA also supports simplified border procedures for women traders to expand their business abroad. This video tells their story.