Russell Shorto to speak on Dutch image abroad

Russell Shorto is to give a keynote speech on the international position of the Netherlands. He will do so on 15 December 2010 at the Holland Imago Overleg, a conference on the Netherlands' image abroad. Shorto is director of the John Adams Institute in Amsterdam and author of The Island at the Centre of the World, a history of New York under Dutch rule.

Shorto will talk about the opportunities and challenges facing the Netherlands as it strives to strengthen its image abroad. His speech will be followed by a panel discussion with participants from business, government and academia, who will debate a number of propositions.

The conference is being organised by the Ministry of Foreign Affairs in collaboration with the NL Agency and the Ministry of Economic Affairs, Agriculture and Innovation. Its purpose is to improve the Netherlands’ image abroad through better coordination of public information.