Minister Ivo Opstelten and John de Wolf kick off campaign against child prostitution in Brazil

Minister Opstelten (Security and Justice) and former international football player John de Wolf launched the ‘Don’t Look Away’ campaign today at 'Het Kasteel' stadium of the Sparta football club. The campaign is used by organisations Plan, Ecpat, Free a Girl and Terre des Hommes, together with the Ministry of Security and Justice, to draw attention to child prostitution in Brazil. The travel sector, the Dutch Federation of Travel Organisations (ANVR) and TUI Netherlands, have joined this initiative.

Child prostitution in Brazil will, in the next few weeks, be brought to the attention of football fans travelling to the South American country to see the World Championship. Dutch football fans will be given a flyer to report any abuse and will be informed by means of an advertising campaign before the start of the orange craze in June.

Dutch fans will therefore be asked to point out and report any abuse to the local authorities by calling the telephone number 1-0-0. This is also possible via the website ''. The 'Don't Look Away' campaign will be held simultaneously in France, Spain, Italy and Brazil itself, among other countries. The campaign launched in the Netherlands today is in line with this.

The figurehead of the campaign is former international football player John de Wolf. John de Wolf will, in the coming week, show up in advertisements, drawing attention to child prostitution in Brazil. Moreover, a series of reports on his visit to Brazil, where he visited projects against child prostitution together with his sons, will be broadcast in the SBS6 programme 'Hart van Nederland'.

Drawing attention to sexual abuse and exploitation of children beyond the Dutch border does not stop at the World Championship in Brazil alone. Bringing this to everyone's attention on a regular basis is part of the proposed approach to child sex tourism sent by Minister Opstelten to the House of Representatives in October last year.