Working group MOP+ animal welfare labelling

Creating an underlying Northwest European animal welfare label in order to harmonize existing animal welfare standards.

Introduction and goal

Together with the Dutch Society for the Protection of Animals, the Eurogroup for Animals and the members of this working group, the Dutch Ministry of Agriculture, Nature and Food Quality is developing a Method of Production + scheme for chickens and pigs. Dairy cows may be included in a later stage. Many countries have their own animal welfare labelling schemes. However, these schemes are often not directly transferrable to other countries and do not use exactly the same criteria and rankings as the schemes of other countries. The goal of this working group is to create an underlying scheme that covers the method of production as well as a number of additional animal welfare indicators. The label is suitable for voluntary use in an international context and can serve as a way to create order in currently existing labels. This could further the harmonization of European standards for animal welfare. The MOP+ is a tiered scheme that ranges from the EU minimum requirements to premium animal welfare production standards.

Results and further process

The first drafts of the MOP+ for pork and chicken meat have been completed. The grids were presented by academics from the University of Bristol and University College Dublin and discussed during a working group on 10 June 2021. From July 2021 onwards, independent research organization FAI Farms will execute an impact assessment for the MOP+. This impact assessment will explore the impact of implementing the MOP+ throughout the chain of production. We expect to present the preliminary results in November 2021 during the next ASAP conference in Brussels. The impact assessment will be completed by January 2022 at the latest. Upon the completion of the impact assessment, we will start working towards the implementation of the MOP+ through pilots.

Participate in the working group

If you are interested in participating in the working group and the impact assessment or have any questions, please contact Céline Bouwens (