Keukenhof: showcase for Dutch tourism

“Keukenhof attracts 800,000 visitors to the Netherlands every year. The spring gardens are a showcase for the Dutch tourism industry.” These words from the Minister of Economic Affairs, Henk Kamp, marked the official opening of the Keukenhof today.

“Keukenhof attracts great numbers of tourists to the Netherlands every year, generating income and jobs”, said Minister Kamp. 'We can be justly proud of our Dutch horticulture. 60% of all flower bulbs in the world come from Holland and three-quarters of all global trade in flower bulbs passes through the Netherlands.

British theme

Minister Kamp joined hockey star Naomi van As to plant the last flower bulb in the ground. This year the park has a British theme, with representations of Big Ben and Tower Bridge in the park. In 2012 flower bulbs to the value of €46 million were exported to Great Britain and around 70,000 British visitors came through the gates.

Climate for enterprise

In 2012 nearly 12 million foreign tourists visited the Netherlands and spent nearly €5 billion. With many small businesses, 400,000 jobs and an annual turnover of €37 billion, tourism is an important sector for the Dutch economy. The Government is improving the business climate in the sector by removing unnecessary rules, promoting cooperation and innovation and attracting more tourists to the Netherlands.