EU support for promotion of agricultural products

The European Commission has approved 5 Dutch promotional programmes for agricultural products.

Half the funding will come from the European Union and the other half from the organisation submitting the application. The following 5 programmes can now be launched:

Biologisch proef je (Try organic)

Boosting demand for organic products through activities organised by organic farmers and the ten-day organic event (BioTiendaagse) in supermarkets and speciality shops. The programme was submitted by sector organisation, Bionext. Total amount over two years: over €500,000 with an EU contribution of over €250,000.

Project Aware

Improving the image of sustainably produced pork (animal welfare standard indicated by the “better life” label) through the development of an online portal, use of social media and films that show how pigs are kept. The programme was submitted by the Southern Agriculture and Horticulture Organisation. Total amount over three years: over €5.5 million with an EU contribution of over €2.7 million.

SKV Quality Label

Raising awareness of the SKV (Dutch Veal Quality Assurance Board) label among both producers and buyers by providing information on quality rules for meat products, through newsletters, leaflets, the internet and social media. The programme is aimed at Germany, France, Italy and the Netherlands. Submitted by the SKV. Total amount over three years: nearly €350,000 with an EU contribution of nearly €175,000.

Discover Farmhouse Dairy/Cheese

Raising awareness and boosting consumption of artisan dairy products (farmhouse cheese) by means of the internet, teaching materials, farm visits and in-store promotions. The programme is aimed at Germany, Ireland and the Netherlands. Submitted by the Dutch Farmhouse Dairy Producers Association (Bond van Boerderij-Zuivelbreiders), in collaboration its German and Irish counterparts, Verband für handwerkliche Milchverarbeitung (VHM) and Board Bia (BBI). Total amount over three years: over €1.4 million with an EU contribution of over €720,000 (Dutch share over €390,000).

Houseplant of the month

This emphasises the wide range of houseplants available and promotes sales by using promotional material, the internet and social media. The programme is aimed at Germany, France, the United Kingdom and the Netherlands. Submitted by Stichting Bloemenbureau Holland. Total amount over three years: almost €6 million with an EU contribution of almost €3 million.

The Ministry of Economic Affairs submitted the programmes to the European Commission. The Ministry checks whether programmes comply with European rules and forwards the approved programmes to the Commission. The Ministry does not contribute to the funding of the promotional programmes.