Florine Pinkaers - TAIEX expert from the Netherlands shares experience in supervising influencer marketing.
The online environment is cross-border by nature. Harmful content, misleading advertising, and algorithm-driven risks circulate across Europe instantly.
Cooperation allows regulators to exchange expertise, align approaches, and ensure consistent protection standards.
Children today spend a lot of time online, so clearer supervision of vloggers and online advertising is essential.
It ensures harmful or misleading content is addressed and strengthens transparency. Clearer regulation provides greater legal certainty and predictability for both content creators and advertisers.
This also creates a more level playing field where all actors operate under the same standards.
Transparency empowers consumers to make informed decisions. Clear rules help ensure fair competition across the whole media sector. For us as regulators, it gives perspective, it refreshes our thinking, and brings us back to what really matters. It's important that we keep cooperating so we can face those challenges together.