Central government visual identity and websites

Central government letters, websites and campaigns use central government's distinctive logo and visual identity. Central government websites must be accessible to everyone.

Central government logo and visual identity

All government organisations that fall under direct ministerial responsibility use the central government logo and visual identity. This includes ministries and agencies. The army, air force, navy and Royal Military and Border Police do not use the central government visual identity. They have their own emblems and colour schemes.

The use of the central government logo and visual identity helps show that a piece of information comes from central government. They also emphasise central government's neutrality and continuity.

Only central government bodies may use the central government logo and visual identity.

Requirements for central government websites

Central government websites must be accessible to everyone. Businesses and the general public must be able to easily find, view and use government information. Websites must be easy to read on a mobile phone or tablet. Blind and visually impaired people must be able to use them too.

Read more about the Web Guidelines for central government.

Ministry responsible